Corporate Social Responsibility: applying for a better world

Abstract

Companies such as banks, churches, schools, universities, business associations, NGOs and other institutions are constantly seeking to position themselves in the minds of consumers, to sell their products and services through different communication strategies.
Companies and universities, key points of this document, are to be joined with the government to make a strategic holding and work together to leave a better country. This is found in a legend of the Scouts Association "Try to leave this world a little better than how you found it". Robert Baden Powell.
Entrepreneurs in particular are the main entities that must involve more corporate social responsibility programs. Employees, customers, communities and other people involved with the company, will have better quality of life.
CSR according to Peter Drucker "It is a corporate ethics to address how the company treats its internal and external constituents and the world in which they live."
That does not take anything more as an activity to evade taxes or to improve the image. CSR to be executed from business policies. All human beings want to live better, to work in environments with suitable organizational climate and culture.
One of the strategies used in public relations is the Corporate Social Responsibility or CSR Corporate Social Responsibility. But do not take CSR as philanthropic tool or a way to search prominence. In developed countries, the companies have well evaluated for CSR programs. In the country, there are institutions, people and partners who engage with CSR models just to sound application.