How magazine proposes a model of a people culture

Abstract

It is now commonplace within culture studies assert that the mass media has an impact on the way of behaving and thinking of the people. However, research purporting to show how the medium -culture relationship is given in specific cases are rare, at least in Latin America. This paper seeks to explain some of the results of the investigation conducted under the PhD in Communication Sciences from the Universidad Austral and whose main objective is to elucidate the cultural model that proposes a media Colombian widely during the last three decades of the twentieth century.
The communication medium is the magazine Sunday Magazine (MD), the daily El Espectador ( EE), Bogota, chosen for its thematic diversity, how to use the contents and its broad impact on Colombian society in a political - social context very particular. For their study, from the method of content analysis, several cultural categories for drawing up the model implicit culture magazine, theme features, frequency and liberal orientation were established. These categories are: critical thinking and debate, open to grassroots participation, institutional questioning, social unrest, the worldview, the role of man in the world and the historical review. Of course, your selection is not random, but the textual review and the findings of the editorial team that shaped the magazine during a cyclical period of Colombia. Its members then published in 1997 a collection in three volumes, which results from a detailed selection, demonstrating the universality and validity of the content.
This paper has three basic moments. Initially, the general framework of the research will be discussed : the importance of the Sunday Magazine and the method of content analysis. In a second step, the method will be explained how the cultural categories designed and applied a model of how culture is crystallized in the Sunday Magazine. Finally, we show how this procedure is applicable to other similar research and the benefit of a more detailed understanding of the inextricable relationship between mass media and culture, an understanding that perhaps allowing assessment from another perspective that the human world is not rather than an infinite warp symbols. As Foucault ensure Don Quijote:
Don Quijote has taken its reality. Reality only due to language and remains completely within the words. The truth of Don Quixote is not in the relation of words to the world, but in this dim and constant relationship between verbal brands weave themselves.