An approach to the intimacies visible in the digital landscape

Abstract

The development and the rise of communication technologies impact  in social life generating new practices and rituals of socialization, and therefore new subjectivities be marked by the fluidity, speed, visibility and virtual. The transformations that occur in subjectivity and intersubjectivity from new practices on selfbuilding of the personality are sustained in the use of online social networks. The transition from paper to screen not only evidence the change of the medium but the transformation of subjectivity that is built in the new self-referential and biographical genres. That is, other forms of incorporation and consolidation of one's experience and relationships, where appearances and visibility acquire a dominant value about to show ours private lives. However, in the first instance, the process by which new technologies are developed largely involves the loss of personal privacy because the way the economy works so requires. Systemic pressure forces us to give up our privacy in accessing the services of the information society. In this sense, not only transform us from the way we think the new emerging virtual realities but also by how we experiences it. The challenge requires looking beyond the near horizon to expose the hidden logic linked to the new practices and consumer proposals wich are hybridized and shapes our individual and collective consciousness.