Analysis the behavior of Below The Line advertising in Society
DOI:
https://doi.org/10.52203/pangea.v5i1.88Keywords:
Advertising, Consumer, Below the line, Brand, Culture, InteractionAbstract
This paper analysis the behavior of advertising and the limits society tries to impose over it. This cogitation is made from a sociological perspective, due to the fact that it deals with the effects that advertising generates over social contexts. It shows the new role of advertising consumer in below the line actions and how is the relationship each other. The article presents the results of a quantitative analysis of young people students of Publicity who search creative below the line actions by Internet.
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Copyright (c) 2014 Mónica Matellanes Lazo
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