Communication, culture and ICT: Open innovation in companies in Brazil and Colombia
DOI:
https://doi.org/10.52203/pangea.v12i1.135Keywords:
TICs, Crises, Communication, Open collaborative innovation, Participative organizational cultureAbstract
Open Collaborative Innovation (ICA) is an intelligence process has been helping organizations in emerging economies such as Brazil and Colombia, as competing on an equal footing in the global market of goods and services requires a strategic approach. This article builds on the results of an international survey, in 2019, analyzing 21 Brazilian and Colombian in terms of their innovation processes anchored on communication processes, to establish the possible relations with ICTs and organizational culture. The results reveal expressive support of ICTs and the participative organizational culture, fostering a collaborative innovation environment. The results revealed that the majority of companies still fail to act directly on innovation processes, although two of them had established strategic partnerships that resulted in innovative and sustainable solutions to the benefit of the business and society. The article introduces those two positive experiences.
References
Bowen, S. A. (2008). A state of neglect: Public relations as ‘corporate conscience’or ethics counsel. Journal of Public Relations Research, 20(3), 271-296.
Chesbrough, H. (2003). Open innovation. Thenew imperative for creating and profiting from technology. Boston: Harvard Business Press.
Chesbrough, H. y Crowther, A. K. (2006). Beyond high tech: early adopters of open innovation in other industries. R&D Management, 36 (3), 229-236.
Chesbrough, H. (2007). Why companies should have open business models. MIT Sloan Management Review, 48(2), 22-28.
Chesbrough, H. (2012). Open Innovation: Where We've Been and Where We're Going. Research Technology Management. Taylor & Francis Ed., 55 (4), 20 – 27.
Conrado, D. J., Karlsson, M. O., Romero, K., Sarr, C. y Wilkins, J. J. (2017). Open innovation: Towards sharing of data, models and workflows. European Journal of Pharmaceutical Sciences, 109, 65-71.
Consejo Privado de Competitividad (2020). El CPC. Disponible en: https://compite.com.co/el-cpc/
Culnan, M. J. y Markus, M. L. (1987). Information technologies. En F. Jablin, L. Putnam, K. Roberts, y L. Porter (Eds.), Handbook of organizational communication: An interdisciplinary perspective (pp. 420-443). Newbury Park, CA: Sage
Dawson, B. K., Young, L., TU, C. y Chongvi, F. (2014). Co-innovation in networks of resources: A case study in the Chinese exhibition in¬dustry. Industrial Marketing Management, 43(3), 496-503.
Dittrich, K. y Duysters, G. (2007). Networking as a means to strategy change: The case of open innovation in mobile telephony. Journal of Product Innovation Management, 24(6), 510-521.
Falconi Consultores. Raio X dos desafíos estratégicos de 2021. São Paulo. https://d335luupugsy2.cloudfront.net/cms/files/188087/1616616995Falconi_Raio_X_dos_desafios_estrategicos_2021.pdf
Ferdinand, J.P. y Meyer, U. (2017). The social dynamics of heterogeneous innovation ecosystems: Effects of opens on community - firms relations. Engineering Business Management, 1 -16.
Ferrari, M. A. (2000). A influência dos valores organizacionais na determinação da prática e do papel dos profissionais de relações públicas: estudo comparativo entre organizações do Brasil e do Chile. Tese (Doutorado em Ciências da Comunicação ECA-USP, São Paulo).
Ferrari, M. A. (2016). Relações Públicas: gestão estratégica de relacionamentos. IN Kunsch, M. M. K. Comunicação Organizacional estratégica. Aportes conceituais e aplicados. São Paulo, Summus.
Gasparindo, L. (2016). As determinantes de comunicação e cultura para promover a comunicação: um estudo em um grupo de multinacionais brasileiras. Dissertação de Mestrado - Programa de Pós-graduação em Ciências da Comunicação – Escola de Comunicações e Artes /Universidade de São Paulo. São Paulo.
Global Innovation Index 2019 (2019). Disponible en https://www.wipo.int/edocs/pubdocs/en/wipo_pub_gii_2019.pdf
Grunig, J.E., Ferrari, M.A. y França, F. (2011). Relações Públicas: teoria, contexto e relacionamentos. 2a. edição revisada e ampliada, São Caetano do Sul, Difusão.
Huston, L. y Sakkab, N. (2006). Connect and Develop: Inside Procter & Gamble's new model for innovation. Harvard Business Review, 84 (3), 58-66.
Ingebleek, P. T. M. y Dentoni, D. (2016) Learning from stakeholder pressure and embeddedness: The roles of absorptive capacity in the corporate social responsibility of Dutch agribusinesses. Sustainability, 8, 1026, 1-18.
Islam, M., Miller, J. y Park, H. D. (2017). But what will it cost me? How do private costs of participation affect open source software projects? Research Policy, 46, 1062-1070.
Lavrado, F. P., El-Khouri, N. B. D., Barbosa, C. C. R. y Rezende J. F. C. (2020, jan./abr). Inovação e cultura organizacional: características presentes em culturas de inovação. Perspectivas em Gestão & Conhecimento, João Pessoa, 10 (1), 88-106. Disponible en: https://periodicos.ufpb.br/ojs/index.php/pgc/article/view/47636.
Lee, S. M., Olson, D. L. y Trimi, S. (2012). Co-innovation: Convergenomics, collaboration, and co-creation for organizational values. Management Decision Journal, 50 (5), 817-831.
Lee, S., Baek, H. y Jahng, J. (2017). Governance strategies for open collaboration: Focusing on resource allocation in open source software development organizations. International Journal of Information Management, 37, 431-437.
Lipovetsky, G. (2007). A felicidade paradoxal: ensaio sobre a sociedade de hiperconsumo. São Paulo: Companhia das Letras.
Martín-Castro, G., Delgado-Verde, M., NavasoLópez, J.E. y Cruz-González, J. (2013). The moderating role of innovation culture in the relationship between knowledge assets and product innovation. Technological Forecasting and Social Change, 80 (2), 351-363.
Martins, E. y Terblanche, F. (2003). Building organizational culture stimulates creativity and Innovation. European Journal of Innovation Management, 6 (1), 64-74.
McLean, L. D. (2005, may.). Organizational culture´s influence on creativity and innovation: a review of the literature and implications for human resource development. Advances in Developing Human Resources, 7 (2), 226-246.
Porém, M. E. (2021). Apontamentos para uma abordagem comunicacional da inovação. IN Sampaio, A; Silva, D. R.; Porém, M. E. (orgs.) Comunicação, inovação e organizações. Salvador: EDUFBA, 61 - 78.
Powell, W. W. (1990). Neither market nor hierarchy: Network forms of organization. In Barry L. Staw and Larry Cummings, eds. Research in Organizational Behavior, 12. Greenwich: JAI Press.
Preciado-Hoyos, A. (2020). Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antio¬queño. Palabra Clave, Editorial Universidad de La Sabana, Bogotá, Colombia, 23 (2), 1 – 53.
Schröder, A. y Hölze, K. (2010). Virtual communities for innovation: Influence factors and impacto n company innovation. Creativity and Innovation Management, 19 (3), 257-268.
Schumpeter, J. A. (1984). Teoria do desenvolvimento econômico. São Paulo: Abril Cultural.
Scuotto, W., Del Giudice, M. della Peruta, M. R. y Tarba, S. (2017). The performance implications of leveraging internal innovation through social media networks: An empirical verification of the Smart fashion industry. Technological Forecasting & Social Change, 120, 184-194.
STRATEGY&, Consultora Estratégica Network PWC - Jornal valor econômico. (2019). 5ª edição do Anuário Valor Inovação Brasil. Disponible en: <https://www.strategyand.pwc.com/br/pt/inovacao-brasil.html>. Acesso em: 21 set. 2019.
Valor Econômico Brasil. (2019). Disponível em https://www.strategyand.pwc.com/br/pt/inovacao-brasil.html
Valor Econômico. (2018). Anuário Inovação Brasil: as 150 empresas mais inovadoras. São Paulo: Valor Econômico.
Vendler, M. H. R. y Maçaneiro, M. B. (2018, Nov.). Elementos da cultura de inovação do ambiente interno que contribuem para adoção de estratégias de ecoinovação para a competitividade: análise de empresas industriais do setor da construção. Revista de Ciências da Administração, 20 (51), 120-137.
von Hippel, X. (1988). The sources of innovation. New York: Oxford University Press.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Maria Aparecida Ferrari
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
