Influenza and Public Opinion in Jalisco: A study about to the public perception in Guadalajara, Mexico
DOI:
https://doi.org/10.52203/pangea.v1i1.13Keywords:
Crisis epidemiológica, influenza humana H1N1, elecciones locales 2009, zona metropolitana de Guadalajara, México, opinión pública, gestión de la crisis, agenda electoralAbstract
The essay is an analysis of the views of Jalisco on management by the state government of epidemiological crisis generated from the presence of human influenza A H1N1, and on media treatment of it that made possible impacts generated by this contingency in the behavior of voters in the state of Jalisco, Mexico.
We conclude that the flu even though it generated a lot of coverage information, becoming a major media phenomenon, the same as stimulated and to a large extent, shaped public opinion making the subject of journalism of the year. However, the health agenda and, as particular, the poorly named “swine flu” in not placed as a central theme on the agenda of the election campaign of 2009 in the state of Jalisco, political parties and candidates used it as a marginal issue.
The economic crisis, public insecurity, employment, corruption and the quality and efficiency of government management were the topics were imposed on the electoral agenda, while the health issue public only managed a short-term media impact.
References
BOURDIEU Pierre (1984). Sociología y Cultura, México: Ed. Grijalbo/ CONACULTA.
HABERMAS Jùrgen (1962), Historia y crítica de la opinión pública. La transformación estructural de la vida pública, Ed. Gustavo Gili, México y Barcelona, 1986.
OCHOA, Oscar (2000). Comunicación política y opinión pública, McGraw-Hill/Interamericana Editores, S.A. de C.V., México D.F.
NOËLLE NEUMANN, Elisabeth. La espiral del silencio. Opinión pública: nuestra piel social, Paidós. Barcelona, 1995
PRICE, Vincet (1992). Opinión Pública, México: Universidad de Guadalajara.
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Copyright (c) 2010 Andrés Valdez Zepeda, Sergio Díaz González , Delia A. Valdez Zepeda
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