Advertised vices: the attraction of the forbidden and the effectiveness of advertising censorship
DOI:
https://doi.org/10.52203/pangea.v14i1.177Keywords:
Tobacco, Social networks, Leaders of opinion, Adolescence, Prohibition, AdvertisingAbstract
The article presents a study on the way in which exposure to addictive products (particularly tobacco) in social networks destroys the advances in reducing consumption by young people, achieved after the prohibition of tobacco advertising carried out by carried out in 2005 by the WHO. The research will seek to understand if the effectiveness of advertising censorship (applied in 2005 towards tobacco companies) is compromised, after the use of social networks; to establish a closer link with current and potential consumers.
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Copyright (c) 2023 Matias Pampaloni
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