Analysis of discourse in the organization: a methodological perspective for the study of business philosophy and its communicative mediations
DOI:
https://doi.org/10.52203/pangea.v12i1.129Keywords:
Discourse, Communication, Business philosophyAbstract
Currently, it is necessary to identify why employees of a company fail to adopt the mission, vision and values (business philosophy) as their own concept; why these discursive elements do not constitute the link able to synchronize the organizational environment with the employee's thinking, acting and saying.
This research, not only tried to describe and / or analyze the philosophy discourse of an iron and steel industry organization in San Luis Potosí (hereinafter referred to as "company"), but also carried out a more in-depth study on the methods applied to communication processes, used by the company, to transmit said speech to its collaborators.
References
Drucker, P. (1992). La Gerencia. Buenos Aires: Editorial El Ateneo.
Mirabal, J. (2014). Competencias y destrezas comunicativas en la planificación docente de la formación universitaria latinoamericana: estudio del caso (Tesis Doctoral, Universidad Complutense de Madrid). https://eprints.ucm.es/id/eprint/24594/
Pardo, N. (2007). Cómo hacer análisis crítico del discurso. Una perspectiva latinoamericana. Santiago de Chile: Editorial Frasis
Piñuel J. (1997). Teoría de la Comunicación y Gestión de las Organizaciones. Madrid: Editorial Síntesis.
Piñuel, J. y Lozano, C. (2006). Ensayo general sobre la comunicación. Barcelona: Editorial Paidós.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Lucía Alejandra Rocha Ortega, Jorge Arturo Mirabal Martínez
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
