International Public Relations Management: Sentir Canario Gobcan.es

Abstract

This work analyzes the contents, sources, and operating dynamics of an institutional communication project that began in July 2017 by the General Directorate of Emigration of the Government of the Canary Islands with the aim of creating community among Canarian emigrants and their descendants residing outside the Canary Islands. This project, called Sentir Canario Gobcan.es, which consists of a Facebook page updated daily in which a weekly radio program is also inserted, seeks to promote the link of belonging of the communities of canaries that live outside the islands. It is a participatory channel in which these groups are given a voice through the publication of content related to the activities they carry out, both as a group and individually. The objectives of the study are to analyze, on the one hand, the contents of this social network, updated daily, although at different rates on weekends; determine what are the selection criteria for said content as well as the sources; and specify what is the level of participation of these Canarian entities in the content published on the web.