Gastronomy as an entertainment product. Analysis of restaurants and successful cooking television shows in Spain from a creative perspective
DOI:
https://doi.org/10.52203/pangea.v5i1.93Keywords:
Branding, Communication, Cooking show, Culture, Gastronomy, Creative IndustriesAbstract
Gastronomy is very present in today's creative economy. Both television and the main food critic guides are approaching the food culture to a large number of audiences, thanks to creative strategies involving linked products to creative environment. Thus, cooking is increasingly occupying a prominent place as a sociocultural and economic element. This article attempts to explore the link between gastronomy, considered as a phenomenon with a high cultural influence, and the Creative Industries, a dynamic sector whose business models use creativity and intellectual capital to create products and services with a symbolic added value. It therefore aims to analyze the current situation of gastronomy and the non-stop approach to social entertainment through the study of multiple gastronomic creative activities, based on television programmes and successful restaurants in Spain and identifying the type and purpose of all of them. With this aim, an analysis of studies of both gastronomy programmes as cooking show format and some 3 Michelin star restaurants in Spain is carried out. All this, in order to establish the evolution of gastronomy as a model of Creative Industry.
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Copyright (c) 2014 Eliseo Rodríguez-Monteagudo, Tatiana Hidalgo_Marí, Jesús Segarra-Saavedra
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