Evaluation programs of corporate social responsibility in the sector of the chemical industry: the case of the multinational Quifatex SA

Abstract

The results of the research on the management of communication within the company Quifatex, in order to determine whether it meets each of the stages in the process of strategic planning in communication, especially the measurement and evaluation are presented important in the organization to identify tools to establish clear communication programs and strategic objectives. The methodology used for the research was exploratory and descriptive through interviews with the directors of the organization and observation technique, which allowed me to be in direct contact with the staff of the organization, especially those involved in the communication area. The results have led me to conclude that even though Quifatex is a multinational company with great experience at national and international level, in Ecuador still has a long way to go to implement a comprehensive communications program that allows them to establish activities with strategic objectives and that they can be audited and measured in terms of results.