The best age: stroke PR UFSM its 40 years

Abstract

The rescue of the historical trajectory of the Social Communication course - qualification in Public Relations - PR - Federal University of Santa Maria - also spelled UFSM - has been accomplished by Silveira (2003), Barichello and Martins (2005) and Barichello et al. (2012), the literature that focuses on the history of the course of RP UFSM is quite rich, yet efforts are needed to complement the aspects not addressed. This work intends to inter -relate, analyze and complementary studies that recover memory and evaluate the present conditions of the BA in Public Relations UFSM, from the results of the research project "A proposal for self - evaluation and rescue course history Public Relations".
The course Public Relations UFSM completed 42 years of existence on April 15, 2013, a date that officially marks its creation by decree law published in the Official Gazette in 1971. During his four decades of training experience graduation went through several internal modifications: curricular and structural. In parallel, the external changes of location, institutional affirmation, changes to political, economic and social issues related to the city of Santa Maria, the central region of Rio Grande do Sul, and state and federal requirements.
The study complements in some respects issues not present in the bibliography above, first complete an updated picture of all officers of the Department of Communication Sciences, which will help to understand the development of the course, another point is the trajectory of public affairs offices and their related disclosures through, the show Counseling Public Relations - APR - and second, the moment of course, as the historical record for the transition to fifth decade and sixth grade curriculum. Since the transformations require registration, considering constant changes and accelerating developments in contemporary times.
In this vein, our goal is to rescue the history of Public Relations course , so we can reflect on their perspectives from their development and the various social and scientific contributions throughout their forty (40 ) years of existence. The work unfolds through the past four decades and the projected outlook for end fifth decade that began following the following structure, (1) first decade, course creation and early development, (2) second decade, the first advisory; (3) third decade, strengthening of professional activity, (4) fourth decade, great development of social communication, (5) fifth decade, future prospects.